Newfresh™ is a brand developed and owned by NewForm TechArt Pte Ltd, a Singapore product design and consultancy firm. The very first product developed under Newfresh™
brand was our air purifier. The idea came about from an occasion when Yeow Choon (founder) was shading himself under a big tree; while enjoying the cool and refreshing air, his
imagination was inadvertently triggered by the leaf’s photosynthesis effect – a natural process in which the leaf absorbs air and sunlight, and in return, releasing oxygen. Being
inspired, he immediately applied this leaf respiration concept into the air filtering process of Newfresh™ air purifier. From product idealization in early 2009, and after many rounds
of prototyping, testing and engineering trials, Newfresh™ air purifier was successfully launched into the market in May 2010.
We strongly believe that a good product needs to be totally natural and eco friendly, 100% chemical free and 100% non toxic. We believe that a product must be able to make our
life better and easier. It has to serve well in its functionality and comes with top quality. We must always aim for a balance between a product’s cost and its performance, and
develop products which are truly useful and value for money.